ABOUT THE PROJECT
How do you engage investors in a future vision?
We simplified the complex narrative of a global infrastructure programme by placing investors at the heart of our VR experience.
CHALLENGE
The Belt and Road Initiative (BRI) was an ambitious programme that reached out to over 65 countries and 62% of the world’s population.
OUR IMPACT
- 0+
- VR global experiences across the world
- 1,000+
- high-value audiences and business leaders reached
THE OUTCOME
Putting investors at the heart of the story
Delivering infrastructure enhancements to establish a global trading super highway and transform the global economy. The understanding of this major investment opportunity has been at low levels among institutional and private investors so, to improve this, HSBC asked us to help bring it to life by putting the audience in the story.
An educational virtual reality experience
In a finance industry first, we developed a VR experience and split the narrative into easily understood parts. Users were empowered to directly interact with the story using handheld controllers in a truly mind-bending way.
Telling the story
The four-minute experience began by taking the viewer around the world in space to help illustrate the scale of BRI regions along with key statistics. We then descended to city level to see the incredible transformation of China over the last few decades. Finally, we travelled back out to our global view where the viewer could use a controller to interact with the globe and review key project statistics.
VALUE
For the audience
Investors were able to truly get the heart of this complex initiative in a deeply engaging way, using new and interesting technology.
For the brand
The experience helped HSBC reach a targeted audience of 1000+ high-value business leaders.
More like this
