Creating the North Star for growth

Building brand and commercial value

Our work with one of the world’s largest FMCG groups has helped them to get more brand and commercial value from their portfolio of brand homes and production facilities.

With a diverse portfolio of brands, the strategy needed to balance economies of scale with creative freedom. Alongside a strategic vision and roadmap, we developed a creative toolkit that gave each brand freedom to develop initiatives that would make the greatest impact in their region, leaning into emerging customer needs and behaviours while leveraging the global power of the group.

A future vision built on original insights

Our discovery research included broad stakeholder engagement, ethnography, primary customer immersion, commercial modelling, expert interviews and organisational research – helping to unearth the unique drivers of value for the business and its customers. Together, they formed the basis for a future vision that would energise the business, excite customers and have a significant positive impact on local communities.

The strategy enabled the group to maximise the value of their creations from these unique assets – building brand familiarity, preference and revenue growth amongst local consumers and global fans.