New Year’s Eve celebrations

Celebrating eight years with the City of Sydney

We partnered with the City of Sydney to creatively direct its world-famous NYE fireworks event and help millions of people watching globally, ring in the New Year.

As one of the first cities in the world to celebrate the New Year, eyes are always on Sydney to set the benchmark for celebrations.

In 2011 and beyond, we were challenged by the City of Sydney to create a fresh theme and exciting content for its expectant local and global audiences alike.

An event like no other

Year after year, we sought to enhance the experience from the previous by injecting dynamic new elements, creating enviable parties and engaging millions of viewers with stunning visuals, emotive themes, and a variety of special guest ambassadors.

We partnered with iconic creative collaborators, such as Kylie Minogue, Reg Mombassa, Jack Thompson and Marc Newson, delivered entertaining fireworks soundtracks and hosted three parties annually for VIP guests.

Celebrating eight years with Sydney

Each year we chose a simple theme that captured the essence of Sydney and its people – such as ‘City of Colour’ or ‘Time to Dream’ – then brought each one to life through vibrant ambient media, advertising, online elements and stunning projections on the Sydney Harbour Bridge pylons.

For the audience

The audience witnessed a truly spectacular event that’s as joyous as it is epic in proportions. Few things in life are pure, unadulterated fun, but this was surely one of them.

For the brand

The NYE fireworks are the most iconic in the world. Watched by an estimated audience of 1 billion globally, they position Sydney as one of the world’s most famous cities, leading to an insurmountable effect on tourism and local businesses.