The Spirit of Anzac Centenary

Connecting the present to a powerful past

A truly immersive commemoration of a Century of Service, from the First World War to the present day, with the Australian War Memorial, the Defence Forces and The Australian Government.

This two-year travelling exhibition showcased the stories of Australia’s military experience, from the First World War, right up to the present day, in an immersive and highly memorable way.

Recreated environments, over 200 military artefacts, digital effects, films and an audio guide brought the sacrifice and heroism of a hundred years of Australian servicemen and women to vivid, unforgettable life.

Shaped by its visitors

To ensure the exhibition resonated personally with each guest, we also curated a unique ‘Local Stories’ showcase for each of the 23 communities the exhibition visited, featuring artefacts and stories from their region.

Visitors could record and leave behind their remembrance messages and take away memories in a virtual story briefcase.

For the audience

This experience reconnected modern people with the stories of the past in an unforgettable way, leading to 94% unreservedly positive feedback.

For the brand

The Australian War Memorial delivered an experience that engaged Australians across the country by delivering depth and reach. They were able to keep the spirit of Anzac alive by connecting with 368,000+ visitors across 23 locations.