The definitive port experience

Encapsulating a culture for visitors and fans

If you go to Porto, you go to Cálem. Our brand home for Cálem was a class-leading experience that represented the pinnacle of the port world in the UNESCO World Heritage site, Porto city centre.

The experience championed the Douro Valley as a whole. It brought alive the majestic landscape of the Valley, the perfect start to welcome visitors to the craft of port. The brand home consisted of interactions, tasting sessions and a retail space.

A user journey with storytelling at its heart

Visitors were guided by a sommelier to bring the vibrancy of port to life and were educated on the age-old crafting process. They further explored the brand through several interactions that showcased the production, nature and many flavours of Cálem port.

A world-class tasting experience

During the tasting session, a world cellar master introduced visitors to the complexities and craftsmanship that went into every bottle. Cálem created the best and most varied range of port wines in the region.

Porto Awards:
Best Wine Experience

For the audience

The experience not only introduced customers to Calem, but it also introduced and educated them on the world of port, which is diverse, dynamic and very much alive. Hence, it became one of the must-see tourist attractions in the city.

For the brand

The experience was key in increasing sales due to the series of diverse ticket offers, tasting experiences and new products that we introduced.