ABOUT THE PROJECT
Introducing innovation in a competitive EV landscape
Imagination partnered with Zeekr to deliver the high-impact 7X Dynamic media programme through a three-day experience in Cascais, Portugal. Running across six curated rotations, the event hosted 105 Tier 1 media representatives and key opinion leaders from across Europe, to establish Zeekr as a ‘new luxury’ technology brand and introduce its 7X model to the European market.
Positioned as a major milestone in Zeekr’s Western European expansion, the event combined advanced automotive storytelling with premium hospitality, placing emphasis on connection, innovation, and performance. The experience was crafted to build strong media relationships and secure wide-reaching editorial and digital coverage, setting the stage for Zeekr’s long-term growth in the region.
CHALLENGE
Establish Zeekr as a premium EV player in Europe while showcasing its ambitious growth plans, cutting-edge technology, and human-centric design, all within a fast-moving, competitive market.
OUR IMPACT
- 000m
- total impressions
- 00m
- social reach
- 0
- articles
- 00k
- social interactions
THE OUTCOME
Driving the future of EV luxury
We developed a dynamic, immersive experience that showcased Zeekr’s innovative design and driving excellence through expertly curated test-drive routes and product storytelling. Guests had exclusive access to the 7X’s capabilities, supported by compelling brand presentations and interactive showcases.
A multi-sensory brand world
From the moment guests arrived, every touchpoint from curated hospitality to product staging reinforced Zeekr’s design-first, human-centric philosophy. The event was as much about experience as it was about performance, highlighting Zeekr’s lifestyle appeal and technological edge.
THE OUTCOME
Built for media impact
Strategically tailored for maximum editorial value, the event ensured extensive media coverage across automotive, tech, and lifestyle outlets. The seamless integration of storytelling, content creation, and B2B engagement gave journalists everything they needed to champion the brand story across their platforms.
Momentum for market entry
With strong relationships forged, high-impact narratives seeded, and Zeekr’s positioning clearly communicated, the 7X Media Drive laid the foundation for lasting market impact. It became more than a launch, marking Zeekr’s definitive arrival in Europe.
The Zeekr 7X European media drive experience marks an important milestone for the Zeekr brand in Europe. The Imagination team brought our European brand vision to life with a curated two-day experience that seamlessly integrated technology, design and “new luxury” storytelling reflecting Zeekr’s human-centric approach to sustainable mobility. Imagination leveraged their exceptional experiential talents to conceptualize and deliver an incredible experience.
Lothar Schupet Acting CEO of Zeekr Europe
Zeekr is introducing fresh and exciting products to the European market, following tremendous success in China. We’re proud to support the Zeekr team in crafting a world-class experience for journalists and opinion leaders – one that showcases the impressive capabilities of the Zeekr 7X. This event also offers guests a valuable opportunity to explore the Zeekr brand, understand its vision, and discover what’s on the horizon.
Ross Wheeler Business Director & Head of Live at Imagination
VALUE
For the audience
An exclusive and premium experience that allowed guests to fully understand and connect with the Zeekr brand and vehicle, not just through performance, but through story, emotion, and innovation.
For the brand
A strategic launch moment that generated high-value media coverage, solidified Zeekr’s premium positioning, and helped forge crucial media relationships to support long-term European growth.
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