Copy Nothing, Miami

Challenging conventions through a brand programme in culture

Copy Nothing was a series of activations that popped up in Miami Design District and Art Miami throughout Miami Art Week. Through immersive installations, curated gallery spaces and cultural programming, we helped redefine Jaguar’s reimagined identity within a modern luxury context.

Curating a cultural programme during Miami Art Week

A collaborative process that took six months of identifying, briefing and consulting, we produced three galleries that showcased work from British artists Ibby Njoya, Campbell Addy, Yagamoto and Patience Harding. Commissioned by Jaguar to interpret the brand, each artist offered their unique perspective and immersed visitors in this exploration of Jaguar’s new look.

Revealing Jaguar the Type 00 Design Vision Concept

The first appearance of the Jaguar Type 00 Design Vision Concept was the pinnacle of the Copy Nothing launch programme. In a theatrical opening moment supported by an original film, immersive lighting and bespoke soundscape, we unveiled the Type 00 in a way that was truly celebratory.

In partnership with Highsnobiety interweaving their festival programme, Not In Miami. This included diverse art exhibitions, exclusive product releases and dynamic live performances that enriched the cultural experience and drove a new creative audience to the Jaguar’s activation.

For the audience

Jaguar’s multi-sensorial installation in Miami wasn’t just an experience – it was a statement. By blending culture, creativity, and innovation, Jaguar set a new global benchmark for how brands connect with audiences in meaningful, unforgettable ways.

For the brand

Jaguar created a multi-sensorial cultural installation in Miami with “Copy Nothing” redefining its position in the luxury space establishing a new benchmark for how brands engage with culture and creativity on a global scale.