First Year Anniversary

Celebrating Qatar Summit Cloud excellence

The event celebrated the one-year anniversary of the Google Cloud region in Qatar, marking a significant milestone since its launch on May 9, 2023. The event took place on May 28, 2024. The event aimed to highlight key achievements and stories from the past year in Qatar while showcasing the latest advancements in Google Cloud, with a special focus on Generative AI. This celebration served as a platform to reflect on progress, share innovations, and reinforce Google Cloud’s commitment to the region.

The challenge was to design and execute an event that celebrated the one-year anniversary of the Google Cloud region in Qatar while reflecting Google’s playful and innovative identity. The event needed to incorporate local Qatari elements to ensure cultural relevance and resonate with the audience. It required a creative and interactive user journey that made the space feel fun, open, and distinctly “Googley.” Additionally, the event involved producing and managing physical elements, ensuring seamless onsite execution, and adhering to local protocols for government ministers and VIPs.

Transforming a unique venue

We unleashed our creativity to transform the iconic Stadium 974 into a dynamic space celebrating big tech innovations with football-inspired aesthetics. This creative approach elevated the summit experience, blending technology and sport in a visually striking and memorable way.

Driving engagement and business growth

The event featured diverse side tracks, including interactive Google Cloud sessions and insightful speeches from esteemed partners and industry leaders. Google partners showcased their products and services, engaged with customers, and generated valuable leads, fostering meaningful business opportunities and connections.

For the audience

The event brought immense value to its attendees, drawing over 1,500 participants who actively engaged in the diverse tracks and activities offered. The event delivered a meaningful and enriching experience, providing attendees with valuable insights, networking opportunities, and a deeper understanding of the milestones and innovations showcased.

For the brand

The event provided significant value for the brand by showcasing its partners and customer success stories, highlighting the impactful use of Google Cloud in driving innovation and growth. It reinforced Google Cloud’s brand equity and positioning in the region as a leader in technology and innovation. Additionally, the event served as a platform to share key updates about future advancements, further solidifying the brand’s commitment to the region and its role in shaping the technological landscape.