In collaboration with adidas, we unleashed an unforgettable experience at the highly anticipated LES MILLS LIVE Riyadh. Making its first-ever appearance in the Middle East, this global fitness festival took place on November 30 at The Arena in Riyadh.
From immersive workout sessions to exclusive adidas activations, attendees enjoyed a dynamic lineup of activities designed to celebrate both physical and mental wellness.
A standout was the RAPIDMOVE ADV 2 activation, an interactive trial space developed by adidas. Centred on the shoe’s agility and cutting-edge technology, the activation featured a reactive light-up floor grid where participants will challenge their speed and stability.
Attendees also immersed themselves in an extensive adidas retail experience, complete with the brand’s Maker Lab offering shoppers customised gear, an Adiclub membership section presenting exclusive perks, and tailored merchandising hubs for Men and Women.
Underscoring adidas and Les Mills’ commitment to inclusivity and empowering women in fitness, the event had a Her Zone space, a hall reserved exclusively for women. This unique area offered private training sessions, relaxation lounges, and opportunities for connection in a supportive environment.
LES MILLS LIVE Riyadh brought together world-class trainers from across the globe to lead their signature workouts. These internationally renowned experts brought energy and inspired fitness enthusiasts of all levels, blending motivation with cutting-edge training techniques.
Abdullah Hamad AlOshaiwan, General Manager, Imagination said: “It has been an absolute pleasure collaborating with adidas on this exciting activation at LES MILLS LIVE Riyadh, a milestone event for the Middle East. The innovative approach and shared vision for creating exceptional experiences in fitness and wellness have been truly inspiring. We look forward to building on this success and exploring more opportunities to partner on delivering impactful moments in the region.”
Through its strategic partnership with adidas, Imagination delivered a unique activation space that amplified brand engagement and created memorable experiences for attendees. This activation reinforces adidas’ commitment to innovation and wellness while bringing the excitement of LES MILLS LIVE to a new audience.
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