A new way to experience Samsung
Samsung embarked upon a customer-led experience strategy, stepping away from product-led stories and moving toward brand experiences to bring its products to life in a memorable way. As part of this evolution, Samsung chose the annual Vivid Light, Music and Ideas Festival to showcase a new brand experience. We were approached to help develop and deliver an experience to hero the features of the new Samsung Galaxy S9 phone, educate and inform potential customers of its capabilities, and deepen brand relationships. The experience needed to showcase the high-speed and low-light features, plus the brand new AR Emoji feature of the S9 camera.
We designed a unique sensory journey through a spiralling 100-metre corridor of dynamic moving light from above, formed a giant number 9. Visitors traversed through the space which felt to be closing like the Samsung Galaxy S9’s unique mechanical aperture. Once inside, guests could explore a low-light zone and a slow-motion zone, both of which created mesmerising social media-worthy photographic moments. The highlight of the experience was a once-in-a-lifetime opportunity for visitors to create their own Samsung AR Emoji using the Galaxy S9, which was then projected onto the face of Sydney’s iconic Luna Park
//""Enabling people to do things they never thought possible is at the heart of the Samsung brand. Creating a fun, authentic and memorable technology experience with Vivid Sydney and the Sydney Opera House has been incredible" - Jamie Skaltsounis, Senior Event & Experience Manager, Mobile Division, Samsung Electronics Australia