Vienna Tourist Board

Think you know Vienna?

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The city of Vienna is synonymous with classical culture and music and most popular with middle-aged 'culture vultures'. We needed to broaden the city's appeal by demonstrating the city's manifold attractions for another demographic - the younger '20-something' visitor.

Only a dramatic new approach would change traditional perception. 20-somethings love to party, and that is why cities like Amsterdam are so popular with this demographic.