IWC

Smart Mirror

IWC created an interactive smart mirror and mobile application to create a unique experience for their customers.

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Digitalisation of in-store experience

IWC wanted to create a boutique experience that would allow their customers to discover the specifications and customisation potential of their watch ranges using an innovative solution that they had never used before.

IWC Smart Mirror and Mobile App

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Offline to online experience

A smart mirror experience was developed, allowing potential customers to view the specifications and customisation possibilities of the watch on their wrist. The experience includes a new customer mobile application, where users can take away all the information they have collected during their boutique experiences as well as their warranty card, association sales contact and invitation to events.

IWC Smart Mirror and Mobile App
IWC Smart Mirror and Mobile App
IWC Smart Mirror and Mobile App