City of Sydney

Shine

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As the 'New Year's Eve capital of the world' and one of the first cities to kick-off worldwide celebrations, our challenge was to set the global benchmark and exceed the high level of creative we have applied to previous years. Our task was to secure a creative ambassador who would apply a unique energy to the event and inspire Australians & the world to get involved. 

New Year's Eve is a night where people come together to celebrate their families, friendships and the city in which they live. During these times of communal joy and collaboration our city truly shines.