Jaguar Land Rover

Shanghai Autoshow 2015

Media coverage of two national product launches at Shanghai Autoshow.

Shanghai Autoshow
Share this work

With two national product launches planned for the increasingly competitive Chinese market, Jaguar Land Rover needed to ensure that the launch of the All New XF and Range Rover SVR gained significant media attention at Shanghai Autoshow.

Shanghai Autoshow

Go back to the roots. For Jaguar Land Rover, British lineage is a key differentiator and helps to distinguish their offering in the China market while resonating with Chinese consumers perceptions of “Made in England.”