Jaguar Land Rover

Set the Pace

Guinness World Record breaking global launch of the All-New Jaguar F-PACE

Jaguar Set the Pace
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We needed to deliver something truly extraordinary to celebrate 80 years of the British brand and launch Jaguar’s first SUV — all on the doorstep of its German competitors on the eve of the Frankfurt Auto Show. Creating dramatic content to amplify the reach far beyond the invited media and guests was essential.

Jaguar Set the Pace

The All-New F-PACE is in a class of its own, the ultimate practical sports car. The powerful, lightweight design and its ability to combine agility and strength with sports car speed and performance means it truly Sets the Pace amongst competitors.