A pioneering spirit for Old Forester

Old Forester

Inspired by Old Forester’s unique position as the first bottled bourbon, and only bourbon to be continuously sold before, during and after prohibition, we are pleased to celebrate the triumphant return of this whisky back to Kentucky's famous Whiskey Row, and humbled to have been asked to help design it's new home.

Bringing whisky back to Whiskey Row

With the bourbon market booming, Brown-Forman wanted to develop a distillery experience for Old Forester that complements its tremendous place in bourbon history and establishes the brand as a cornerstone of the urban bourbon experience on Louisville’s renowned Whiskey Row.

Old Forester - Pioneering Spirit and Imagination

4,800

barrels produced annually

1.18 billion

impressions generated in the first 24 hours

increase in gross profit

44 ft

tall column still

Old Forester’s triumphant return

We conceived, designed and delivered a full-functioning distillery experience capable of producing Old Forester’s total current output. Enabling the brand to capitalise on exponential growth and position Old Forester within the market. Located in two historic buildings which served as Brown-Forman’s original offices on Main Street, Louisville. In an industry first, it incorporates fermentation, distillation, a cooperage, rick house, and bottling line in a single facility, which was voted Top 10 Best New Attraction of 2018 by USA Today.

//"You have to see it to believe it." Paul Varga, CEO Brown-Forman

A pioneering spirit

Bringing whisky back to Whiskey Row

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