Bringing whisky back to Whiskey Row
With the bourbon market booming, Brown-Forman wanted to develop a distillery experience for Old Forester that complements its tremendous place in bourbon history and establishes the brand as a cornerstone of the urban bourbon experience on Louisville’s renowned Whiskey Row.
We conceived, designed and delivered a full-functioning distillery experience capable of producing Old Forester’s total current output. Enabling the brand to capitalise on exponential growth and position Old Forester within the market. Located in two historic buildings which served as Brown-Forman’s original offices on Main Street, Louisville. In an industry first, it incorporates fermentation, distillation, a cooperage, rick house, and bottling line in a single facility, which was voted Top 10 Best New Attraction of 2018 by USA Today.
//"You have to see it to believe it." Paul Varga, CEO Brown-Forman