Brown-Forman

A Pioneering Spirit

Inspired by Old Forester’s unique position as the first bottled bourbon, and only bourbon to be continuously sold before, during and after prohibition, we are pleased to celebrate the triumphant return of this whisky back to whiskey row, and humbled to have been asked to helped design it's new home.

Old Forester - Pioneering Spirit and Imagination
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Bringing whisky back to Whiskey Row

Brown-Forman wanted to develop a distillery experience for Old Forester that complements its tremendous place in bourbon history and establishes the brand as a cornerstone of the Urban Bourbon experience on Louisville’s Whiskey Row. 

Old Forester - Pioneering Spirit and Imagination
4,800
barrels produced annually
1.18B
Impressions generated in the first 24 hours
150,000
visitors projected in year 1
44 ft
tall column still
Old Forester's Triumphant Return

Inspired by Old Forester’s unique position as the only bourbon to be sold before, during and after prohibition, we wanted to celebrate the triumphant return of this whisky back to whiskey row. 

We designed a full-functioning distillery and visitor center capable of producing Old Forester’s total current output. Located in two historic buildings which served as Brown-Forman’s original offices on Main Street, Louisville. In an industry first it incorporates fermentation, distillation, a cooperage, rick house, and bottling line in a single facility. Voted Top 10 Best New Attraction of 2018 by USA Today.

Old Forester - Pioneering Spirit and Imagination
Old Forester - Pioneering Spirit and Imagination
Old Forester - Pioneering Spirit and Imagination
Old Forester - Pioneering Spirit and Imagination

//"You have to see it to believe it."Paul Varga, CEO Brown-Forman

Old Forester - Pioneering Spirit and Imagination
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