Bringing whisky back to Whiskey Row
Brown-Forman wanted to develop a distillery experience for Old Forester that complements its tremendous place in bourbon history and establishes the brand as a cornerstone of the Urban Bourbon experience on Louisville’s Whiskey Row.
Inspired by Old Forester’s unique position as the only bourbon to be sold before, during and after prohibition, we wanted to celebrate the triumphant return of this whisky back to whiskey row.
We designed a full-functioning distillery and visitor center capable of producing Old Forester’s total current output. Located in two historic buildings which served as Brown-Forman’s original offices on Main Street, Louisville. In an industry first it incorporates fermentation, distillation, a cooperage, rick house, and bottling line in a single facility. Voted Top 10 Best New Attraction of 2018 by USA Today.
//"You have to see it to believe it."Paul Varga, CEO Brown-Forman