IWC

A new vision

Interactive smart mirror and mobile application
 

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IWC wanted to create a boutique experience that would allow their customers to discover the possibilities of their watch range, with an innovative solution unlike anything offered by competitors.

IWC A new vision
8 minutes
Average Smart Mirror session duration
300 interactions
in the first month
71
watch model references displayed
300+
strap combinations
An offline to online experience

 Our smart mirror solution enables customers to view a wide range of specification and customisation possibilities by simply interacting with their reflection and the watch on their wrist. We also created a mobile app, that enables users to take away all the information gathered during their boutique visit, including the warranty card and sales contact, and invitations for future events.
 
 

IWC A new vision
IWC A new vision

//"Interactive features allow me to explore more details about the watch.” - IWC Collector

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