Make the future live

Shell’s global festival of ideas and innovation, designed to spark conversation and bright ideas amongst millennials.

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Making everyone part of tomorrow

Shell wanted to inspire millennials with stories of human ingenuity drawn from their open innovation programme, and motivate humans on a massive scale. How do you start a conversation about our energy future with a sceptical audience?

The best way to communicate what you believe, is to actively demonstrate it, and speak to your audience in a way they understand. That meant inviting millennials to experience, share and contribute to Shell’s bright energy ideas in action at Make the Future Live, a festival of ideas and innovation that travels to Detroit, Singapore and London.

Make the Future London
Make the Future Singapore
Make the Future Detroit
global attendees in 2017
of visitors had an
improved perception of Shell
180 million
more people reached online
of racetrack laid
A festival of ideas and innovation

Make the Future Live is a festival like no other. Blending physical and digital worlds, it has a 2.2km race track, interactive exhibitions on the future of energy and a student engineering competition. All of which express the human side of the Shell brand.

Festival goers get to see the best minds from academia, society and government working together, and walk away with a better understanding of the energy challenges we face. For Shell, it is an ongoing engagement platform, helping them demonstrate their future vision and reach millions online.

//"It’s inspiring, incredible really" – The Guardian

//"an exciting meeting of minds" – WIRED

//"Racing towards the future with fuel-efficient cars" - The Straits Times

//"The streets of downtown looked like a science fiction movie" - Detroit Free Press

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