Ford

Ken Block Augmented Reality Autoshow

People are more likely to share content when it is personalised, incredible and impossible to recreate.

Ken Block
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Demonstrate the power and responsiveness of the Ford Ecoboost engine in a live auto show environment, creating a buzz on the stand that would extend to conversations on social networks.

Ken Block

People are more likely to share content when it is personalised, incredible and impossible to recreate. But a major problem with the auto show environment is that the cars are static and silent. So how could we show what the Ecoboost engine was capable, up close and personal?