Intersection of Ideas
How do you foster innovation? GE asked us to explore the possibilities of precisely that. Collaborating with GE we set out to explore new ways of expanding access to technology and promote innovation. The solution needed to have local insight and be highly adaptable across key markets.
Imagination has been a proud partner to GE for 6 years. In that time we have worked closely with brand, facilities and business teams on the design, development and deployment of a range of award winning brand experiences. We infused innovative concepts with GE's scale and expertise to develop the Open Innovation programme. An interactive space where diverse ideas and people are encouraged, nurtured and connected to the wider innovation ecosystem across the region. The experience is focused on action and customer outcomes, in an engaging, open environment.
//"If you conceive these spaces as part of your company culture you can welcome humans into a real process of innovation, whilst using cutting edge technology to inspire, educate and help your teams drive the business forward." - Sam McMorran, Group Creative Director Imagination China