Making a statement
Vivo is one of the world’s largest smartphone companies with over 200 million users. We were approached to help differentiate the brand, strengthening its position as a beloved technology company. Our goal was to drive advocacy through the transformative power of highly sensory experiences. Tapping into consumers’ constant search for unique and fun moments to share on social media, we utilised one of vivo’s USPs to help shift brand perception: photography. In an advanced technological era, why does photography continue to enjoy a special place in our hearts? The flagship needed to invite audiences to discover something unique, explore a different perspective and make a statement using self-expression, so we set out to develop an extraordinary and memorable destination like no other.
Celebrating the art of photography, we developed the experience floor of vivo lab; an industry first concept store experience facilitating a four-stage photography journey bringing personal transformation through exploration, learning, creativity and connection.
The new flagship invites curiosity and playfulness across 10 highly interactive touchpoints. The journey begins with Your Aura, an intuitive installation welcoming new arrivals into the space. In Take Me Back, we showcase the advancement of photography, creating shareable moments with a series of 'historic' user selfies. Helping guests discover photography’s infamous golden hour the LED covered dome Take Me There, perfectly recreates and maps lighting conditions around the world.
The concept store facilitates stronger emotional connection by empowering self expression and creativity with a mix use space designed to engage and surprise visitors. vivo Lab exemplifies the bricks and mortar shift to deeper, multi sensory experiences, innovatively fusing product engagement and sales activations.
//"vivo's ambition does not stop at being the world's top smartphone manufacturer. We also want to be loved by the Chinese young people as an exciting brand." - Seon Hwang, Senior Director Brand Strategy, vivo
//"vivo Lab is so much fun! The 2nd floor has a lot exciting installations for visitors to engage with. My favourite is 'Take Me Back' where you can take photos using cameras produced in different years. This is definitely a cool new place to explore in the Sea World area." - vivo Lab customer