Elemis

A 'Home' for the Elemis brand

Elemis’ brand essence is based around beauty and science. This needed to be translated into a spa and retail environment that felt like the ‘Home’ of the brand, combining the ambiance of Mayfair luxury with the spirit and accessibility today’s customers have come to expect.

House of Elemis
Share this work

Elemis’ brand essence is based around beauty and science. This needed to be translated into a spa and retail environment that felt like the ‘Home’ of the brand, combining the ambiance of Mayfair luxury with the spirit and accessibility today’s customers have come to expect.

House of Elemis
House of Elemis
House of Elemis

A beauty brand’s presence and experience is often compromised within the restrictions of space and rules of a department store context. House of Elemis was an opportunity to liberate the potential of the brand and expand its design vocabulary, as well as its offer and service experience.