Ford

Go Faster

Ford found itself as brand that was well-known, but not well-loved. So we launched Go Faster - a new immersive experience where YOU are the star.

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Ever Dreamed of Being a Movie Stunt Driver?

Ford needed to find a better way to cut through and make a connection with their target audience. We knew they are ‘doers’ - people not interested in status or ‘things’ who instead like to improve themselves and those around them. And we knew Ford was a brand who enables people and their passions, with products that are fun yet attainable.

So we had to do more than latching onto buzzwords or trends, a genuine connection needed to be created by making the consumer the protagonist in something they could experience for themselves.

92%
increase in brand favorability
2.4bn
media impressions
83mn
reach through user generated content
200
articles published

//“Steve McQueen would have done dangerous things to be in Go Faster.” Shortlist

//“VERY cool” GQ

//"An amazing experience" Daily Express

Next project City of Stockholm

Tolv

An answer to empty stadium complexes worldwide, beginning at the Tele2 Arena in Stockholm.