Ford

Global Premier

A live broadcast of the Ford Mustang launch in Sydney, as part of the worldwide, simultaneous event.

Ford Mustang Global Premier
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To integrate Australia into a simultaneous global reveal across four continents, and to demonstrate how Ford is going further for the Australian market. To synchronise the reveal with the US, Europe, and China, the Australian reveal would need to take place at 11:45pm. 

Ford Mustang Global Premier

The Ford Mustang is the most recognised nameplate in the world. It is a star in its own right of pop culture and has featured in many Hollywood movies. It is also a car that car lovers love.