The Shell Scenarios are a highly respected future modelling toolkit, used by corporations, governments and academia across the world. The newest version of scenarios focuses on the future of cities across the globe, using vast data sets to try to understand how different cities might respond to the challenges ahead. Our challenge: to use the scenarios to engage a consumer audience, to get them to think about the future of their city, and to position Shell as a future-facing, thought-leading company.
Cities are like people. They need energy, water, and food. They live, they breathe, they grow and change. By aligning real people with real cities, we could help them understand the dynamics of complex city systems in a very personal way - then encourage them to explore further, in the Scenarios resources.