Freedom of Movement

Ford partner with Vivid Sydney festival to spread the word of their future-focussed rebrand.

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Owning new worlds

Ford rebranded in 2016, becoming a mobility company driven by the idea of ‘Freedom of Movement’. Ford Australia wanted to get people excited by this energetic new proposition. To do this, the brand had to be somewhere nobody expected and part of new conversations.

For people to fully understand the rebrand, they needed to experience freedom themselves. So in 2017 we helped Ford Australia became one an official partner of Vivid Sydney, a festival that celebrates innovative ideas, art and technology.

27.7 Million
reach online
6.9 Million
engagements with content
2.3 Million
saw Vivid Lights in person
people rode the swings
Next project Jaguar Land Rover

Challenge The Impossible

A social campaign for Jaguar’s first ever SUV that exceeded expectations, defied physics and literally turned the brand upside down.