Freedom of movement

Ford partnered with Vivid Sydney festival to spread the word of its future-focussed rebrand.

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Owning new worlds

Ford rebranded in 2016, becoming a mobility company driven by the idea of ‘Freedom of Movement’. Ford Australia wanted to get people excited by this energetic new proposition. To do this, the brand had to be somewhere nobody expected and part of new conversations.

For people to fully understand the rebrand, they needed to experience freedom themselves. So in 2017 we helped Ford Australia became one an official partner of Vivid Sydney, a festival that celebrates innovative ideas, art and technology.

Ford Freedom of Movement
27.7 million
reach online
6.9 million
engagements with content
2.3 million
saw Vivid Lights in person
people rode the swings
Illuminating the new Ford

We helped Sydney move in new ways with an installation that turned the humble swing into a thing of wonder. By day, thousands rode the swings and by night, crowds watched as the they became a musical light show.

We continued the conversation at the conference aspect of Vivid Sydney, where Ford hosted discussion panels exploring the global mobility revolution. The speakers looked at the future of our cities and explored how tomorrow’s Australians will move through new urban landscapes.

Ford freedom of movement
Ford freedom of movement
Ford freedom of movement
Ford freedom of movement
Next project Jaguar Land Rover

Challenge the impossible

A campaign for the launch of Jaguar’s first ever SUV across all touchpoints, that exceeded expectations, defied physics and literally turned the brand upside down.