Shell

Formula 1 Grand Prix 2015

A new experiential area called the “Shell Tech Lab” was developed and introduced into the Singapore Airlines Formula 1 Grand Prix hospitality suite to demonstrate Shell’s partnership and products with Ferrari.

Singapore Airlines Formula 1 Grand Prix 2015
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To develop a more engaging experience for guests and help them gain a deeper understanding of Shell, its businesses (IG, Aviation, LNG, Recruitment), and its technical partnership with Ferrari.

Singapore Airlines Formula 1 Grand Prix 2015

Feedback from 2014 clearly indicated that although guests had a great experience attending the event, there was more we could do to immerse them in the world of Shell and Ferrari. To make this happen for 2015, a series of new interactive assets were introduced within the suite that would not only entertain but also educate the attending guests.