Ford

Digital Experience Tool

A technological solution delivered the new vision of the sales and service experience at Ford dealerships in AP, putting their customers at the centre of a connected journey.

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Seamless customer experience

In an industry with high churn rates and shifting customer expectations, Ford saw an opportunity for technology to play its part in their new customer focused approach. The challenge was to create a sales and service platform to work across six markets and hundreds of dealerships, each with their own set of customer engagement needs, that would integrate regionally but be locally relevant. How could we help Ford reclaim customer conversations whilst assisting STG sales consultants/ dealership staff in their backend process?

Ford Guest Experience Sales Tool

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We examined the end-to-end customer purchasing experience, identified touch points for a seamless integration of technology and created an easy-to-use, visually engaging, flexible tool to support service representatives and dealership sales whilst enabling customer exploration.

Ford Guest Experience Digital Sales Tool
Ford Guest Experience Digital Sales Tool
Ford Guest Experience Digital Sales Tool