GE

China Innovation Center, Chengdu

Bringing the GE innovation strategy to life in a 2,500 sqm space that aimed to solve "the world's toughest problems". This visitor experience combines online and offline elements to take visitors on a journey through the greatest challenges facing the world over the next century. Featuring 18 different interactive elements, from a 180 degree cinema to multi-touch tables and gesture controlled interfaces, the GE China Innovation Centre educates and entertains.

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Imagination were asked to bring the GE brand, and its China-centric innovation strategy to life, through a 2,500 sqm brand experience in Chengdu, China.

 China Innovation Center
 China Innovation Center
 China Innovation Center

By establishing global and local context around GE’s strategy, ‘solving the world’s toughest problems’, meaning and value could be created around GE innovations.