How do you demystify complex science for a wide audience?
ShellA carbon neutral 2070
Shell transformed complex climate science into an accessible and immersive experience for festival goers in London.
10k
peoplevisited the activation
75%
were aged 18-30
87%
felt more informedabout the future of energy
4,638
km travelledby virtual cyclists
A positive outlook
In 2015, the Paris Agreement sent a signal around the world: climate change is one of the most serious threats to humanity. In response, Shell’s team of futurists published a report on how these targets could be met.
Shell is doing what many activists have said large oil companies should do.
Forbes
The road to change
It presents an optimistic view of the future, where a thriving, carbon neutral world is possible by 2070. This compelling report provided a clear roadmap for change. But to be truly impactful it needed to resonate with with a wider audience than academics and industry experts.
Bringing the future to life
At Make the Future Live, Shell’s public festival of energy and ideas, we brought its work to life as an immersive digital world. Award-winning animators built Asian and European landscapes that transformed from present day to 2070 to demonstrate how the way the world is powered will change.
Clear, digital activations
Displayed across four 6x4 metre screens with a bespoke soundtrack, the activation took complex ideas and communicated them in an accessible and joyful way, surprising and delighting a sceptical audience. 87% left feeling more informed about the future of energy.
Value for the audience
By making the activations so accessible, the audience were able to get to better understand one of the biggest issues the world is facing.
Value for the brand
The activation was visited by 10,000 people and 75% of them were between 18-30, helping Shell create positive brand perceptions with the younger generation.
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Working together to inspire people and contribute towards a positive impact
Emirates Nature - WWFLead The Change: Emirates Nature-WWF IKEA Activation
Our Middle East team partnered with environmental charity Emirates Nature-WWF and Al-Futtaim IKEA to bring a unique and immersive activation titled "A Day in the Life of Climate Change" to Festival Plaza, Jebel Ali. The activation, ran from November 18th to December 30th 2023, aligning with the COP28 conference in Dubai and aimed to raise awareness and funding to tackle climate change and water scarcity in the region.