Every five years, Canon showcases its most future-forward technologies in an inspiring forum across North America, Europe, and Asia as part of Canon Expo. In 2015, we created an experience that continued to position the brand as creative innovator where visitors joined Canon in seeing what was previously considered impossible.
We created a 3-day expo to truly immerse tens of thousands of buyers, dealers, and distributors of Canon products in the future of imaging technology. Inspired by the vibrancy and vigor of New York City, the experience brought to life New York’s famous landmarks and icons representing just how extraordinary they are.
Each zone encapsulated the aesthetics and emotions of an exceptional location in the city, and given the consistent NYC theme, each zone built upon the strength of its neighbor.
In the Sports Zone, we created a scaled Yankees stadium with live baseball players to demonstrate the capabilities of Canon’s Super-Telephoto and broadcast lenses. In the Industry Zone, we used the form language of Brooklyn Naval Yards as a backdrop to display the potential of Canon Mixed Reality technologies.
“In a perfect world, CES would be more like the Canon Expo.” – Wired
//"Canon put forth some show-stoppers this year" – Bloomberg Business