Canon

Canon Expo New York 2015

Imagination designed the creative solution for a 3-day expo at the Jacob Javits Center in NYC. A Canon Central Park acted as the hub around which Canon technology spread into 12 zones of Canon stories, creating an immersive 145,000 sqft Canon experience.

Canon Expo New York 2015
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Canon customers expect the brand to keep up with the breakneck pace of developing technologies, so it was important to do more than simply showcase the newest products at Canon Expo. Canon Expo is produced every five years to showcase the imaging brand's most future forward technologies in an inspiring forum across New York, Paris, and Tokyo. 

Canon Expo New York 2015
Canon Expo New York 2015
Canon Expo New York 2015

Canon is predominantly known as a camera and printer manufacturer, and many other sectors of their business are less widely known. If we could create an experience where the visitor was physically surrounded by all of the industries Canon is revolutionizing with its products, we could reinforce the myriad ways Canon is innovating to change lives.