The Belt and Road initiative (BRI) is an ambitious infrastructure programme that reaches out to over 65 countries and 62% of the world’s population. It will deliver infrastructure enhancements to establish a global trading super highway that will transform the global economy.
Understanding of this major investment opportunity has been at low levels among institutional and private investors so to improve this, HSBC asked us to help bring it to life by putting the audience in the story.
In a finance industry first, we developed a VR experience and split the narrative into easily understood parts. Users were empowered to directly interact with the story using handheld controllers in a truly mind-bending way.
The four-minute experience offers a macro and micro view of the Belt and Road Initiative. It begins by taking the viewer around the world in space to help illustrate the scale of BRI regions along with key statistics. We then descend to city level to see the incredible transformation of China over the last few decades. The narrative continues to allow the user to further explore case studies of business success in China. Finally, we travel back out to our global view where the viewer can use a controller to interact with the globe and review key project statistics.
// "VR was a great means by which we could [bring something that's not easily understood] to life in a way that was both engaging but also could demonstrate the scale of the opportunity" Global Head of Marketing, HSBC Commercial Banking