Bollinger Motors

B1 Reveal

The debut of the world’s first all-electric, on-and-off-road sport utility (SUT).

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Evolution of Automotive Experience

Bollinger Motors is a burgeoning brand with a promising influence on the largest global consumer market – automotive. This rebel against the big three and his team of six were ready to reveal the Bollinger Motors brand with its inaugural, all-electric sport utility truck: the Bollinger B1. On July 27, 2017 the Bollinger Motors brand and Bollinger B1 made its global debut at the Classic Car Club in New York City. 

Bollinger B1 Reveal by Imagination
6,500
preorders in the first 72 hours
21,000
new Instagram followers
25,000
Facebook organic reach on day 1
1,674,945
estimated twitter impressions
Showcasing the B1

We created a launch event that set the tone for the Bollinger brand and its future in the industry. For the live reveal we focused on showing off all the key features and inner working of the all electric sport utility truck with exceptional levels of energy. In anticipation of the launch, we developed a superior digital experience that incorporated an integral pre-order functionality for the B1.

Bollinger B1 Reveal by Imagination
Bollinger B1 Reveal by Imagination

//I was blown away by the entire experience, from the signs outside to all of the magic happening inside, to everything I know was going on behind the scenes. Every step of the process, from beginning to end of this very personal time was handled with incredible kindness, understanding and professionalism. - Robert Bollinger

Bollinger B1 Reveal by Imagination
Bollinger B1 Reveal by Imagination
Bollinger B1 Reveal by Imagination