A Story of Perfection
Patrón Tequila wanted to reaffirm to the trade its market leader position in distribution, brand value and overall quality in key markets across the US.
Imagination created the exclusive Patrón Aficionados program, which hosted mixologists, store owners and bartenders across the US and educated them on Patrón’s artisanal production process. The program told the story of this ultra-premium tequila and showcased that while it is mass distributed, it is not mass made.
//"It takes sixty hands to make one bottle of the world’s finest ultra premium tequila" Ed Brown, Chief Executive Officer