An all-electric SUV wears the pony
For the first time in 55 years, Ford expanded the Mustang family, bringing the famous pony into the electric age with Mustang Mach-E, an all-new, all-electric SUV born of the same all-American ideals that inspired the best-selling coupe in the world. Ford challenged us to think beyond a launch event and create a cultural moment that would engage the loyal Mustang fanbase and inspire a whole new generation of future Mustang owners.
For the reveal we created a TV show format, starring Idris Elba with special guests including Ken Block, Molly McQueen, Billy Johnson, Ben Collins and Bill Ford. The fast-paced show from the Jet Centre Los Angeles, took the audience on a journey of what the Mustang has always meant to fans, and why the time is right for an all-electric Mustang to join the stable.
The show had Detroit swagger with the reveal featuring the incredible Detroit Youth Choir and a 28ft high giant pony used as a platform for projection mapping. The evening culminated with the reveal of the Mustang Mach-E GT alongside its stablemates.
//""Congratulations on the Mach-E! Sustainable/electric cars are the future!! Excited to see this announcement from Ford, as it will encourage other carmakers to go electric too" - Elon Musk
//"Mustang is more than a car, it's a part of culture. Our job was to not simply launch this car, but to celebrate its future and welcome a new pony to the Mustang stable by sharing it's incredible story with millions around the world" - Alistair Wilson, Ford Global Lead & Managing Director, Imagination