COVID-19 has created extraordinary changes for individuals, societies and economies. As the world battles to contain the virus, we are all confronting the challenges of living, working and sustaining ourselves in isolation.
For businesses, this has created the immediate challenge of how to keep operating and supporting employees, as well as the broader economy, by meeting, engaging and serving customers who now have very different needs and constraints.
Although the delivery of events has changed, experience design has not. Whether virtual, hybrid or physical, we must design for the simple, unchanging truths that underpin human behaviour: the desire for stories that resonate, experienced in an engaging way, that create action.
Technology will, of course, play a role in this as an enabler to the story. And while there are plenty of technology platforms that promise everything from live streams to virtual worlds, we believe that simply replicating a live experience on an online platform will not suffice. The experience needs to be reimagined in a way that is relevant for the audience and the story.
For over 50 years, we have helped our clients successfully adapt to changes with creativity and innovative thinking, creating experiences that change how people feel, think and act.
Our creative and delivery process is designed to help our clients navigate this new world, identify the most important customer insights and the greatest opportunities to create value, as well as the creative and technical tools that can deliver it.
While every challenge is different, we have identified some immediate approaches to help businesses keep moving: