What to consider — three key insights
1. Show what you're doing
Global warming is now a top public concern so customers are actively seeking information. Since experiences offer direct contact with them, brands need to communicate their own sustainability policies and initiatives at all B2B and B2C experiences.
2. Invest in best practice
Given the lack of subsidies to encourage more sustainable events, it falls to brands to dig into their pockets. The rewards for doing so can be high when it comes to brand perception scores.
3. Be transparent
Some sectors have a far larger task when it comes to a transition to the green economy, in this case, it’s better to level with customers about the challenges and show where your company is headed with a blend of actual and future initiatives. Educating customers will maintain their trust in your brand.
Click here to explore the other major trends shaping the world of experience in 2020.