Regional Managing Director Imagination Middle East
Adel leads Imagination’s business in the Middle East. He has lived in the Middle East since 2005 working on communications and brand strategy for some of the world and Middle East's leading brands including Shell, American Express, Lexus, Emir Cup and Jazeera Airlines. Having worked on a variety of accounts, Adel is a skilled strategic thinker who sets out to answer clients’ business problems.
A cross-cultural communicator, Adel’s particular passions are brand building through integrated communications with a focus on digital and CRM strategy. Recently, Adel has worked on a number of marketing strategies for new developments and community projects.