In comparison, some, though not all, traditional sport remains expensive, complex and frustrating to access in person or via broadcast. Even when accessed at all, fans can sometimes feel like they’re overcharged for substandard amenities whilst being bombarded with lazy advertising from sponsors that simply whack their name on something — which is good for subconscious brand building, but little else. Overall, this is a high price to pay. All on the presumption that sports fandom is, well, ‘fanatical’ and fans will keep coming back for more, regardless of the experience.
Much like how Apple wants to design and curate the entire customer journey from purchase through to aftercare, sports organisations should take a more vested interest in their matchday experience whether in person, online or on the sofa. The games themselves are ultimately the product, and they deserve an ecosystem of activity that delivers them to fans in the best possible way.
Instead, sports fans are often treated in a one dimensional fashion and their diverse cultural interests, passions and knowledge of the sport are overlooked, frustrating fans and alienating potential new audiences. Of course Marketers and broadcasters inherently think shorterm, with quarterly targets and earnings calls the primary motivators, not the long-term health of the sports they extract so much value from.