Two Golds for Imagination at Ex Awards 2018
Imagination take home two Golds in Ex Awards 2018 at the Experiential Marketing Summit gala dinner in San Francisco, USA.
The Ex Awards, the world's largest recognition program for experiential marketing, received over 1,000 entries, across 24 categories, spanning every type of brand experience.
Despite the high entry volume, Imagination won two Golds for the 'Best Use of Technology & Social Media' and 'Best Trade Show'.
Gold Winner: Best Trade Show
Campaign: On-Road, Off-Road, On-Track
Ford wanted to expand their reputation as the after market's favourite brand at the SEMA show 2017.
Imagination created an immersive 50-vehicle display of Builder Project Vehicles, current production vehicles, and heritage vehicles, and orchestrated a spine-tingling, tyre-shredding live drive experience to draw attention.
Gold Winner: Best Use of Technology & Social Media
Campaign: Bullitt Starring You
This campaign gave potential customers the unique opportunity of taking part in an interactive Hollywood blockbuster chase sequence in the all new 2019 Ford Mustang Bullitt.
Click here to see behind the scenes footage of the Bullitt Starring You campaign.
Congratulations to all the 2018 award winners!
To see the full list of Ex Award winners click here.