Shell science show returns with Ella Eyre and Lemar
The activation, which will be delivered by brand experience agency Imagination, is expected to welcome between 20,000 and 40,000 people over four days at the Queen Elizabeth Olympic Park in east London. It is part of Shell's "Make The Future" campaign.
There will be a range of science experiences including an area with four six by four-metres screens which people can step into the middle of and interact with to learn about the future of energy. A range of VR, AR and AI experiences will also be available for guests to take part in.
Alexander Armstrong, the actor, comedian and TV presenter, will be taking part in the lates session on Friday night, which is aimed at a millennial audience.
The Shell Eco-Marathon will be returning for another year, inviting students to create a vehicle that is energy efficient and take part in a race to find out which is the best.
Article originally posted in Campaign.