An electrifying reveal
Ford Mustang has inspired generation after generation and become an icon featuring in both movies and pop songs. Imagination’s task for the global reveal was to think beyond a launch event to create a cultural moment that would engage the loyal Mustang fanbase and engage a whole new generation of future Mustang owners.
For the reveal we created a TV show format, starring Idris Elba with special guests including Ken Block, Molly McQueen, Billy Johnson, Ben Collins and Bill Ford. The fast-paced show from the Jet Centre Los Angeles, took the audience on a journey of what the Mustang has always meant to fans, and why the time is right for an all-electric Mustang to join the stable.
The show had Detroit swagger with the reveal featuring the incredible Detroit Youth Choir and a 28ft high giant pony used as a platform for projection mapping. The evening culminated with the reveal of the Mustang Mach-E GT alongside its stablemates.