An adrenaline-fuelled virtual reality experience
Visitors to the Motor Show, which is open from 12th-22nd September, have the opportunity to visit the Jaguar Land Rover Motor Show exhibit. At its heart is an immersive Land Rover Defender VR experience, part of the Land Rover Labs programme.
This adrenaline-fuelled virtual reality experience allows visitors to travel to dramatic landscapes and see the most capable SUV in action. The immersive experience places the audience on a helicopter where they are set a mission, to train as an aerial photographer for Land Rover’s Special Ops Media Team. The aerial view demonstrates the vehicles transformational capability and advanced all-terrain technology. Visitors can then share their mission across all social channels.
We also created media previews for the automotive press, global experience guidelines for customer events and retailer launches.
Defender has kick-started the most integrated experience campaign in Land Rover’s history, with this series of highly creative, dynamic, immersive cutting-edge projects providing significant depth and reach global audiences.
The experiences will travel to numerous global events throughout this year.