Land Rover Above & Beyond Experience Tour Continues in Dubai
The Land Rover Above & Beyond Experience Tour is a series of events taking place across various markets in the MENA Region. Our main goal is to increase the Tour’s visibility leading us to higher records in registered drive experiences. We have just completed our second tour stop at Sirbb Circuit in Kuwait, where guests were invited to take part in drive activities/experiences using Land Rover products. These were both self-driven and passenger experiences and included obstacle courses and precision drive challenges, with a chance for guests to win a trip of a lifetime to Namibia! Additionally, we had various non-drive event elements for guests to enjoy; catering, hospitality, children activities, a heritage container, sales area and static car displays. The event successfully achieved a total number of 931 experiences across a three day event.
Our next tour stop is Dubai 25th - 27th October!