Jaguar I-PACE Gets Interactive for Geneva

14 March 2018

Imagination powered the launch of the new all-electric Jaguar I-PACE with a series of ground-breaking interactive activations at the Geneva International Auto Show 2018.

The creative comprised of three interactive exhibits:

My Electric Life – a myth-busting asset made to dispel the myths of owning an electric vehicle. The display features a stunning 3D city and animated screens where visitors can generate a ‘hyperlapse’ video souvenir of their own personalised electric journey made up of snapshots of the route taken from Google Maps satellite images. Allowing customers to choose from any starting and end point within 5 major European cities, reinforcing that the all-new Jaguar I-PACE, due to its range capability and the existing charging infrastructure available, is a genuinely competitive choice for the current automotive market. 

Battery Electric Vehicle (BEV) – a technical exhibit going into the engineering of how the
vehicle works. The information is set within 37 layers of acrylic with interactive touch screens which visitors can slide and activate to view the rich content. The work brings art gallery and science museum quality to a highly technical story.

Inside I-PACE – a monocoque structure exposing the technology within the car is positioned on an LED screen floor with visual effects to make the car appear to be moving. Surrounding information pods tell key design and performance stories.

Ross Wheeler, Head of Automotive, Imagination, said: “The I-PACE is a stunning and innovative car and deserves a cutting-edge stage setting for its launch. It was an honour to be able to create the I-PACE activations to add to the visitor experience.”

Ben Callis, Automotive Creative Director, Imagination, said: “It was a pleasure to work with Jaguar Land Rover on the I-PACE launch and it was a real collaborative effort. We know from our previous work that the best way to tell what is quite a technologically complicated story is to design an interactive creative solution to make the story a shared experience which is easy to understand.”

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