Imagination's Top 5 Experiences of 2018
With festivities bringing 2018 to a close Imagination looks back on the truly remarkable year it has been for the industry. As experiences steadily climbed further up the agendas of CMOs this past year, we reveal our Top 5 picks from the Imagination Labs report ranked by originality and creativity in celebration of best practice and great work. From transformed NYC subways to Retail gaming experiences, there have been some great efforts that captured the essence of brands this year:
1. Spotify Pays Tribute to Bowie
In April this year Spotify took over the Broadway-Lafeyette Subway station, turning the walls into an interactive exhibit aimed at promoting the "David Bowie is" display at the Brooklyn Museum, NYC. The artwork included informational signs with commentary from Bowie and Spotify links allowing people to experience his music within the app.
2. Ikea celebrates 75 years with US game experience
To mark the momentous occasion, the Swedish retailer came up with the "Ikea inspiration experience" for its US based market. The game experience launched across New York and Chicago enabling users to dive into select pages and room settings of Ikea’s upcoming catalogue. Continuing this playful take on interactive retail, users were also given the opportunity to learn more about the brand’s history and respond to a quiz consisting 75 questions.
3. Google Curiosity Rooms
Google continued its play with bricks and mortar with their launch for the Pixel 3: ‘Curiosity Rooms’ in London’s busy Piccadilly shopping district. In an attempt to challenge rival companies, the tech giant invited customers to explore their curiosity across three floors, where activations such as Pixeldilly Cafe and the Not Pink Slide awaited, whilst the new device took their Top Shot. The 5 week brand experience also featured a sell out series of free talks, events and workshops running until December 16.
4. Bounce by Snarkitecture
Design practice Snarkitecture, famed for their large-scale interactive installations, unveiled their latest work in Hong Kong this summer. Named 'Bounce', it consisted of hundreds of supersized white bouncy balls contained in a stadium style environment. The project was an invitation for workers in the fast paced city's commercial district to embrace their inner child and unwind with some well earned play time.
5. The Museum of Ice Cream
The Museum of Ice Cream announced its plans to open a new concept, the Pint Shop, in New York earlier this year to mark the launch of its own brand of ice cream. Guests browsed the Museum’s life-sized pint installations and took part in a special tasting session of their two new signature ice cream flavours.
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