Over 40 pieces of emotive content and digital activations will be shared across social media and the Australian War Memorial’s website in the lead up to and on Anzac Day - allowing Australians to honour the fallen by standing in solidarity in the safety of their own homes.
Many of these content packages will be picked-up by ABC and other stations to support their broadcasts which usually centre around Dawn Services and Anzac Day Marches nationally.
This year’s Anzac Day highlights will include:
An overview of Anzac Day through the years, showcasing the evolution and significance of the march from Gallipoli through to today on the AWM website. A commemoration of the Indigenous servicemen and servicewomen and their contributions to the War, past and present.
Personal messages from today's servicemen and servicewomen from where they are currently deployed.
Readings of ‘For the Fallen’, a poem by Robert Laurence Binyon by NRL and NFL stars. Members of the public will be encouraged to share their own renditions on social media using: #forthefallen.
A series of films with celebrity chef Matt Moran and Sydney cake queen Katherine Sabbath, which will include recipes for a ‘Gunfire Breakfast’ and Anzac Biscuits.
A range of personal interviews from veterans, and historical packages looking back from the First World War up to modern-day peacekeeping and humanitarian missions.
An interactive portal that will allow people to place a virtual poppy and personal message on the wall in honour of the fallen, which in turn can be shared on social media.
Each of these moments are encouraging people to tap into a virtual community, any time and anywhere - creating an opportunity for Australians around the world to connect and stand together in these unprecedented times.