Harnessing AI and Immersive Technologies to Supercharge Brand Impact
Paris Motor Show is one of the world’s most popular motoring events with over a million car enthusiasts visiting biennially. Imagination designed and installed Jaguar Land Rover’s stunning showcase, continuing its year of celebration with vehicles from its legendary past, market-leading present and pioneering future on display.
This year we have also developed a series of new technology displays – Jaguar Labs and Land Rover Labs - designed to communicate Jaguar and Land Rover’s latest technologies in an educational, shareable and measurable way.
Land Rover’s latest technologies in an educational, shareable and measurable way. These included a world-first, interactive digital feline jaguar, animating in real-time and using AI machine learning to tell the Jaguar Adaptive Dynamics story, a new Advanced Driver Assistance display, a premium textiles room to tell the story of Land Rover’s collaboration with Kvadrat as well as new Connected Car displays.
In addition to this we continue to drive engagement to both brands with our world-class Formula E virtual reality experience, vision technology theatre, Inside I-PACE cutaway exhibit and digital floor, My Electric Life electrification interactive and PHEV and BEV installations.
Jaguar’s pioneering music and technology partnership with Dua Lipa, celebrating the E-PACE, F-PACE and all-electric I-PACE, continued in Paris providing test drivers with personalised remixes of Dua Lipa’s Want To track using data from the way they drive. Visit https://remix.jointhepace.com to try it out for yourselves!