The Future of Second Screening
Imagination Labs is our open innovation program where we explore the future of experiences. To make sure our work fulfills its potential, we share what we have learnt with others. In that spirit, we are announcing our new White Paper series that will shed some light on our discoveries.
The first of these explores the future of the sports industry and how Augmented Reality will impact on the fan experience for those in the stadium and at home. The Future of Second Screening by Creative Strategist Alex Beazley-Long is a deep dive on the subject, and will make you an instant expert.
Head over to our Labs page to find out more.