Ford takes experience to the next level at Goodwood 2019

31 July 2019

The ultimate upgrade

The theme for this year's Ford experience at Goodwood Festival of Speed was all about celebrating the new Ford Focus ST. But it wasn’t just the Focus that had been upgraded - the multi-storey stand got the ultimate addition in the shape of a rollercoaster ride. 

The ST Test track wrapped around the stand from top to bottom, giving visitors the chance to experience the thrill of ST.


The roof terrace at the Ford Goodwood stand

//"I think the Ford presence at the festival of speed has been the biggest and the best" Steven Armstrong, Chairman, Ford Europe

On offer at Goodwood 

There were a number of activations to keep visitors entertained, from the UK debut showing of the new Ford Puma, a Ford Ranger Raptor challenge in Microsoft’s latest version of the racing game Forza and a ST racing simulator. 

On the roof terrace guests got the best view of the Red Arrows passing overhead and took home a 180 degree boomerang at the Kuga Moves activation.

Outside of the stand, Ford launched the new GT MKII car and sent their finest performance vehicles up the famous Goodwood hill. 

According to Ford, almost 2,800 people rode the ST Test Track, there were more than 15,000 customer interactions overall and an estimated two to three times that amount of people who visited the stand over the weekend.

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